Motorola Focus 1000, a product of meticulous design and innovative technology, stands out for its unique properties. At only 23mm thin and 48mm in diameter, it is the smallest connected 2.5K social lifestyle camera in the world. The camera's weatherproof feature and the ability to capture 2.5K video put users a step ahead in capturing their life through photography and video with a simple one-touch operation.
The design realization technology of the Focus 1000 is equally impressive. The camera works seamlessly with smartphones through built-in Bluetooth and Wi-Fi, allowing users to effortlessly share their day with family and friends. The main housing is designed and manufactured using ABS plastic, giving the Focus 1000 the strength and durability needed for a long-lasting life, as well as a superior surface quality and high gloss finishing.
The Focus 1000 is not just about capturing the perfect picture; it’s about sharing moments in real time, all with the ease of a single click. The camera is designed for live streaming over Wi-Fi and can connect directly to the cloud via the smartphone, streaming video using RTSP technology. The customized app enhances the Moto Life experience, making it fun and social. The app lets users enhance images with a collection of amazing filters, create group events where tagged friends can snap pictures and stream video into a private space, or share with others on other social networks.
The design process of the Focus 1000 was a journey that started in Hong Kong in January 2014 and finished a year later. The early prototypes were exhibited during the 2015 Consumer Electronics Show in Las Vegas. The design was inspired by the idea of less is more, and the surface treatment was inspired by the glossy finish of a high-end sports car. The design team, led by Sherry Chan and Valention Chow, faced numerous challenges, including combining ergonomic and aesthetic aspects, dealing with tooling complexity, and creating an iconic product that stands out aesthetically.
The Motorola Focus 1000 is a testament to Sherry Chan's design prowess and innovative thinking. The design was awarded the Golden A' Digital and Electronic Device Design Award in 2015, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. The Focus 1000 is indeed a venerated product that advances art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with its desirable characteristics.
Project Designers: Chow Hung Pong, Valentino
Image Credits: Image #1, #2, #3, #4, #5: Designer Valention CHOW
Project Team Members: Valention Chow
Project Name: Motorola Focus 1000 camera – by Binatone
Project Client: Chow Hung Pong, Valentino